SponsorRoster
Join as talentTalent For brandsBrands

AI-powered sponsorship marketplace

Build your roster. Sponsorship for every business, and every athlete.

Brands build rosters of high school and college athletes, creators, streamers and influencers, matched on audience, location, budget and campaign goals. NIL is one vertical inside SponsorRoster, not the whole of it.

Find talent Get sponsored

Opening in stages — join the first group.

Illustration of the SponsorRoster interface.

Looking for sponsorship

  • High school athletes
  • College athletes
  • Streamers
  • Creators
  • Influencers
  • Football
  • Gaming
  • Track
  • Fitness
  • Basketball
  • Soccer
  • Lifestyle
  • Esports
  • Volleyball
  • Baseball
  • Podcasters

Looking for talent

  • Gyms
  • Restaurants
  • Auto dealers
  • Med spas
  • Barbershops
  • Coffee shops
  • Local retail
  • Real estate
  • Boutiques
  • Dentists
  • Golf clubs
  • Nutrition brands
  • Landscapers
  • Physical therapy

The roster

One marketplace, every kind of influence.

Five groups, one set of filters, one shortlist. A brand should not need five different tools to reach the same audience.

  • 01

    High school athletes

    School and club athletes building an audience early. A parent or guardian completes the sign-up with them.

    Rules for high school athletes are different from state to state and from school to school. Check with your school before agreeing to any deal.

    School · Club · Travel

  • 02

    College and pro athletes

    From single NIL deals to season-long partnerships.

    College · Pro · Team

  • 03

    Creators

    Short-form, long-form and newsletter creators whose audience came for them.

    Video · Audio · Written

  • 04

    Streamers

    Live audiences that turn up on a schedule, in a chat that answers back.

    Gaming · IRL · Sport

  • 05

    Influencers

    Accounts with a defined niche and a following that already buys in it.

    Fashion · Fitness · Food

Built around the brief, not the follower count.

Audience, location, budget and campaign goal are what a roster is assembled from.

NIL is a vertical here, not a ceiling.

School and college sponsorship is one part of SponsorRoster, not the whole of the business.

How it works

A marketplace that moves like a deal desk.

The brand buying and the agent selling work the same desk: one brief, one shortlist, one agreement.

For brands

Three steps to a signed roster.

  1. 01 Set the brief. Audience, location, budget and what the campaign has to achieve.
  2. 02 Build the roster. Shortlist across all five categories in one list, not five inboxes.
  3. 03 Run the campaign. One agreement, one place to track deliverables and release payment.

For agents

Your whole stable, one desk.

  1. 01 Every client in one roster. The talent you represent, managed as a single list.
  2. 02 Inbound in one place. Brand interest arrives where you can act on it, not across six apps.
  3. 03 Rate cards that stay current. Set a rate once and it is the rate every brand sees.

Marketplace

What a brief looks like on the desk.

Example campaigns — illustrative.

  • High school athlete · Orlando

    $600

    Window
    1 season
    Goal
    Local awareness
    Deliverables
    2 posts, 1 appearance

  • College athlete · Miami

    $2,500

    Window
    6 weeks
    Goal
    Local awareness
    Deliverables
    3 posts, 1 appearance

  • Streamer · Gaming

    $8,000

    Window
    1 season
    Goal
    Product trial
    Deliverables
    4 streams, 1 code

  • Creator · Fitness

    $1,200

    Window
    4 weeks
    Goal
    Sign-ups
    Deliverables
    2 videos, 1 newsletter

Get on the list

Two sides. Pick yours.

Tell us which side you are on, and you are in the first group we come to.

For talent

High school and college athletes, creators, streamers, influencers.

What are you?

Under 18? A parent or guardian fills in this part.

Rules for high school athletes are different from state to state and from school to school. Check with your school before agreeing to any deal.

For businesses and brands

Tell us who you want on the roster.

Who are you looking for? Pick any

The matching engine

What the AI will do.

Six jobs, in the order they matter.

  • 01

    Reads the brief

    Turns a plain description of a campaign into the filters that find the right roster.

  • 02

    Ranks on fit, not size

    Weighs audience overlap, location and budget together instead of sorting by follower count.

  • 03

    Explains the misses

    Says why someone is wrong for a brief, so a shortlist can be argued with.

  • 04

    Prices the deal

    Suggests a rate range from the category, the market and the size of the ask.

  • 05

    Drafts the outreach

    Writes the first message to each name on the roster, in the brand's own voice.

  • 06

    Watches the campaign

    Tracks deliverables against what was agreed and surfaces what is late.

Pricing

Talent never pays.

The plans SponsorRoster launches with — talent free, brands and agents on a subscription.

  • Talent

    List yourself, set a rate card, receive briefs that match what you actually do.

    Free

  • Brand Pro

    Unlimited rosters, AI matching, campaign tracking and payments in one place.

    $299/mo

  • Agent CRM

    Manage a stable of talent, one inbox for inbound, rate cards that stay current.

    $99+/mo

Pick your side.

Find talent Get sponsored